"Allergic" Launch Party by Tom Haverford, Investor
DENNIS FEINSTEIN: ASCENTED MAN
By Dante Fiero
Dennis Feinstein was born to be smelled. At the early age of 10, Feinstein began his journey of perfumery, mixing together his mother's perfumes with things he found intoxicating around the house, trying to create the ultimate scent. His mother, Carmela, wanted only the best for her son and proudly wore his first perfume: "Toxic." Carmela's disappearance a week later is what crystallized Feinstein's life's mission in perfume, he says:
"I remember how the night before she left, she took me aside. She grabbed me, quite forcefully, and said, 'your perfume... it's inescapable.' Then she got in her car and drove off. I heard she moved to South Carolina with a guy named Dave. The point is, I knew I was onto something bigger than myself. Miss you, Mom."
Like most entrepreneurs, Feinstein did not find much early success, turned down time and again by the great scent artists. So he decided to go out on his own and take perfumery by storm. And stormed it did. What followed can only be described as, to quote Feinstein himself, "miraculous."
YEARNING. ATTACK. COMA. ITCH. THICKENING. SIDEBOOB. BLACKOUT. The names you can smell a mile away. And now...